Marketing Manager

Job Title: Marketing Manager

Salary: £45,000

Location: Hybrid, Home based / 2x per week in Greater Manchester

To be considered for this role you will need to have either worked for an awarding organisation or within the apprenticeship sector.

Job Purpose

Our client has an excellent opportunity for a Marketing Manager to join its integrated central marketing team.

The role will lead the development and delivery of a marketing strategy and implementation plan for our client, with a strong focus on business growth, brand visibility, customer engagement and expanding the customer base.

Reporting to the Head of Communications & Marketing, the role will work closely with the Head of Commercial to ensure marketing activity is aligned with strategic priorities and operational objectives.

The role will also support activity across their portfolio, ensuring alignment with the overall marketing strategy while delivering tailored activity to meet the needs of our client.

Key Responsibilities

• Create and implement a marketing strategy and delivery plan based on the business's strategic priorities, with a focus on growth, brand positioning, visibility and customer engagement.
• Work closely with the commercial team to support business objectives through lead generation and targeted product campaigns.
• Lead the organisation of the National Advisory Committee, webinars and other customer engagement activities.
• Develop a strong understanding of key business areas, customer profiles and market dynamics, particularly within the end-point assessment and awarding sector.
• Identify and respond to evolving customer needs, using market insight and stakeholder engagement to inform marketing strategy and service development.
• Lead market research to understand customer needs and preferences and use these insights to inform segmentation, targeting and positioning.
• Plan and deliver multi-channel marketing campaigns that support business objectives.
• Collaborate with stakeholders to develop engaging content and marketing assets, including case studies, blogs, newsletters, social media, advertising, thought-leadership content, podcasts and website content.
• Manage and maintain a marketing activity calendar, ensuring activity is coordinated and delivered on time.
• Identify and coordinate opportunities for press and media coverage.
• Develop targeted marketing materials and digital content to drive website traffic, generate leads and support revenue growth.
• Translate complex or technical information into clear, accessible and audience-focused messaging.
• Monitor the external news agenda and identify opportunities to promote the business and its services.
• Build and maintain relationships with relevant industry platforms, associations and publications to enhance brand visibility.
• Support internal teams with marketing expertise, tools and guidance to ensure consistent and effective brand representation.
• Act as a brand guardian, ensuring marketing outputs are aligned with our clients tone, values and visual identity.
• Contribute to the continuous improvement of marketing processes, tools and performance measurement.

Key Performance Indicators (KPIs)

• Growth in organic website traffic and social media engagement through effective campaign delivery.
• Increased brand visibility across key industry platforms and stakeholder groups.
• Delivery of a consistent and coordinated marketing calendar.
• Positive feedback from external stakeholders on marketing support and campaign outcomes.
• Demonstrable contribution to lead generation, particularly across end-point assessment, accreditation and awarding services.
• Evidence of marketing activity that anticipates and meets customer needs, contributing to customer growth, satisfaction and retention.
• Successful development and delivery of the marketing and communications strategy, with measurable outcomes including campaign reach, engagement and conversion.

Knowledge, Skills and Qualifications

Qualifications

Essential

• Degree in a relevant subject or equivalent qualification.
• Excellent IT skills, including proficiency in Microsoft Office applications.

Desirable

• Professional marketing or communications qualification.
• Management qualification.

Experience

Essential

• Extensive experience in B2B marketing, either agency or client-side.
• Experience managing impactful and engaging communications campaigns from creation through to delivery.
• Experience writing and distributing media releases for trade publications.
• Experience producing content for social media channels in a B2B environment.
• Experience working in an education, skills or complex industrial setting.
• Experience supporting senior leadership within a communications or marketing role.

Skills and Knowledge

Essential

• Extensive experience in content production, copywriting and social media.
• Experience working in a fast-paced, multi-stakeholder environment, with the ability to translate complex information into clear, accessible language.
• Excellent grammar and proofreading skills.
• Ability to think creatively while working under pressure.
• Strong project management skills and excellent attention to detail.
• Experience using website CMS platforms such as WordPress.
• Ability to work effectively with multiple stakeholders at senior levels.

Personal Qualities

Essential

• Ability to manage competing priorities and work to tight deadlines.
• Proactive approach, with the ability to anticipate business requirements and media opportunities.
• Highly effective networker with an influential and persuasive approach.
• Excellent written and verbal communication skills.

Paul Feldman is the National Skills Agency Data Protection Officer. Your data will be stored until notice is given by you for it to be removed. Our Data Protection Policy will be forwarded to you on request. As we get a high number of applications we may be unable to give feedback to unsuccessful candidates. We will retain your details to  keep you informed of other opportunities. National Skills Agency Ltd is acting as an Employment Agency in relation to this vacancy and is an Equal Opportunities employer we welcome applicants from all backgrounds.