Business Development Manager

Uncapped commission + remote working with travel to learners

ROLE PURPOSE

The Business Development Manager (BDM) – Sales will play a key role in driving revenue growth for our clients apprenticeship programmes in Technology and Leadership. This individual will be responsible for identifying and securing new business opportunities, engaging employers, and expanding the organisations apprenticeship footprint. The role requires strong sales expertise, relationship-building skills, and an in-depth understanding of the apprenticeship market, ensuring the academy remains a leader in training and workforce development.

KEY RESPONSIBILITIES

Develop and implement a strategic sales plan to increase apprenticeship enrolments.

Identify and engage with new employers to secure apprenticeship opportunities.

Manage the full sales cycle – from lead generation and employer meetings to closing contracts.

Work towards and exceed sales targets, driving revenue and sustainable growth.

Deliver engaging sales presentations and pitches to prospective clients.

Collaborate with the marketing team to drive lead generation and employer engagement campaigns.

Focus on key industry sectors such as technology, business, finance, and leadership, tailoring solutions to meet sector-specific needs.

Employer Engagement & Relationship Management

Build and maintain strong relationships with employers, understanding their needs and offering tailored apprenticeship solutions.

Act as a trusted advisor, guiding employers on funding, programme suitability, and the onboarding process.

Ensure a smooth handover of new clients to the apprenticeship delivery team.

Regularly follow up with existing employers to identify opportunities for further growth.

Account Management & Retention

Develop account management strategies to ensure long-term engagement with employers.

Conduct regular check-ins with existing clients to assess their needs and expand apprenticeship uptake.

Identify opportunities for repeat business and additional upskilling solutions.

Apprenticeship & Compliance Expertise

Maintain knowledge of ESFA funding rules and ensure all enrolments are compliant.

Guide employers through apprenticeship eligibility, funding options, and onboarding requirements.

Stay updated on government initiatives, policy changes, and industry trends to align sales strategies with market needs.

CRM & Pipeline Management

Use a CRM system to:

Track and manage leads, conversations, and deals.

Maintain accurate pipeline forecasting and reporting.

Ensure timely follow-ups and engagement with potential employers.

Leadership, Collaboration & Market Positioning

Work closely with internal teams (curriculum, quality assurance, delivery) to ensure employer expectations are met.

Represent the organisation at industry events, conferences, and networking opportunities.

Provide regular sales reports and market insights to senior leadership.

Ensure compliance with Ofsted’s Education Inspection Framework and support quality teams in maintaining high standards.

Adhere to all health & safety, safeguarding, and professional standards in line with our clients policies.

Continuous Professional Development & Industry Expertise

Stay updated on apprenticeship standards, industry trends, and employer needs.

Attend sector events, training sessions, and CPD activities to enhance knowledge.

Keep up with government funding changes and advise employers accordingly.

Benefits:

Holidays- 28+ banks hols

Paul Feldman is the National Skills Agency Data Protection Officer. Your data will be stored until notice is given by you for it to be removed. Our Data Protection Policy will be forwarded to you on request. As we get a high number of applications, we may be unable to give feedback to unsuccessful candidates. We will retain your details to keep you informed of other opportunities. National Skills Agency Ltd is acting as an Employment Agency in relation to this vacancy and is an Equal Opportunities employer we welcome applicants from all backgrounds.