Introduction

The Apprenticeship, Training, and Awarding sector is crucial for driving the UK's skills agenda and supporting economic growth. However, attracting and retaining top talent remains a significant challenge. This guide aims to provide some insights and practical advice on recruiting and retaining exceptional talent in our sector, including a comprehensive salary guide for 2024.

Ultimately a great learner experience coupled with learner success is the goal and hiring and retaining the best candidates is paramount to ensuring overall success.

Here are some key strategies to help training providers and awarding bodies navigate this landscape:

Recruitment Tips:

1. Start Early: Initiate the recruitment process as early as possible to stay ahead.
2. Offer Flexibility: Be open to hybrid or remote working arrangements.
3. Detailed Job Specifications: Clearly outline job benefits, company culture, and expectations.
4. Glassdoor Reviews: Monitor and improve your organisation's online reputation.
5. Streamline the Interview Process: Avoid lengthy interview stages and application end dates to prevent losing candidates to quicker competitors.
6. Competitive Salaries and Benefits: Ensure your compensation packages are in line with the current market.
7. Swift Job Offers: Send out offer letters promptly to secure top candidates.
8. Cultural Fit: Allow candidates to meet team members and tour the office to assess cultural compatibility.

Retention Strategies:

1. Regular Reviews: Conduct frequent performance reviews to provide feedback and recognition.
2. Sensible Targets: Set achievable goals to maintain motivation.
3. Team Events: Organise activities to foster team cohesion.
4. Recognise Hard Work: Acknowledge and reward employees’ efforts.
5. Upgrade Equipment: Ensure staff have the tools they need to perform efficiently.
6. Flexible Schedules: Adapt working hours to accommodate employees' needs.
7. Professional Development: Offer training and growth opportunities.
8. Promote from Within: Provide career advancement opportunities to existing staff.
9. Good Communication: Maintain open and transparent communication channels.

The art of the Job Description!

Think about optimising the way you craft job descriptions to reflect the impact employees can have in specific roles — based on skills, experience, knowledge, and lived experiences — you’ll create better, more productive conversations around the skills and work experience candidates have but may not mention on their CV’s. 

Creating an effective job description is not an easy feat. In fact, while 72% of managers believe they create effective job descriptions, only 36% of candidates agree. Not only that, but most job seekers will spend a mere 14 seconds deciding whether to apply to a role based on the job description. It’s fair to say that, as a recruiter/employer, you have a brief window in which you can capture a candidate’s attention and convert them from job seeker to applicant. But do traditional job descriptions do the trick?

Here are a few questions that you and the hiring team should consider:

Who are the top performers on our team and what are their qualities?

What will this person be responsible for?

What would they be the primary owner of?

How will the business/team goals be affected if we can’t make this hire?

Who will this person work closely with and how?

How will this role look different 12 months from now?

How does this role in our company differ from the same role in another company?

How will you measure or determine whether you’ve made the right hire?

When putting your job spec together think about:

Job Title -

Make your job titles specific. Targeted job titles are more effective than generic ones, so be precise by including key phrases that accurately describe the role.

Avoid internal jargon that may confuse the job seeker. Stick to standard experience levels like “Senior” rather than other terms people are less likely to look for.

Keep the job title concise. Job titles with 80 characters or less receive more applications.

Job Summary -

Open with a strong, attention-grabbing summary.Your summary should provide an overview of your company and expectations for the position.

Hook your candidate with details about what makes your company unique.

Include an exact job location & hours.Provide an exact job location to optimise your responses

Paint a transparent picture of your company culture and what it’s like to work in your organisation

Responsibilities and Duties -

Outline the core responsibilities of the position.Make sure your list of responsibilities is detailed but concise. Also emphasise the duties that may be unique to your organisation. For example, if you are hiring for a “Delivery Manager” role and the position requires IQA experience, include this detail to ensure candidates understand the requirements and can determine if they’re qualified.

Highlight the day-to-day activities of the position.This will help candidates understand the work environment and the activities they will be exposed to on a daily basis.

Specify how the position fits into your organisation.Indicate who the person reports to and how they will function within your organisation, helping candidates see the bigger picture and understand how the role impacts the wider business.

Qualifications and Skills -

Include a list of hard and soft skills.Of course, the job description should specify education, previous job experience, certifications and technical skills required for the role. You may also include soft skills, like communication and problem solving, as well as personality traits that you envision for a successful employee.

Keep your list concise.While you may be tempted to list every requirement you envision for your ideal employee, including too many qualifications and skills could dissuade potential candidates.

Salary and Benefits -

Include a salary range.Quality candidates look for opportunities that meet their salary needs. Stand out from other employers by adding the salary band to your job description to help attract best-fit candidates.

Highlight your top perks and benefits.Encourage more people to apply by sharing the attractive rewards and benefits you offer your employees, such as:

• Unlimited holiday
• Flexible hours
• Office snacks
• Tuition reimbursement
• Dog-friendly office

Be brand Aware!

Social media plays an even more significant role in recruiting today. Consider creating recruitment-specific social media channels to interact with potential candidates. Why not create a recruitment video highlighting the reasons a potential candidate would want to join your company. 

If willing, employees can also be featured on these social accounts (such as employee profiles) so that candidates see a more personable side to your brand. Don’t forget to connect social profiles to careers and company profile pages on your site, too. 

The Importance of Recruiting the Best Possible Staff

Recruiting top-tier talent is crucial for organisational success. Skilled employees bring valuable experience and innovation, boosting overall performance and competitiveness. Key benefits include:

1. Enhanced Skills and Experience: Top talent improves business processes and drives innovation.
2. Improved Morale and Job Satisfaction: Valued employees are more motivated and productive.
3. Competitive Advantage: A skilled workforce helps organisations stay ahead in a fast-paced market.
4. Better Reputation: Skilled employees enhance the organisation’s reputation, attracting clients, investors, partners and PR.

Guide to Current Salaries in the Apprenticeship Sector 2024

Senior Leadership Roles

• Apprenticeship Managers: £45k - £60k
• Head of Apprenticeships: £60k - £80k
• Operations Managers: £40k - £50k

Assessors / Coaches / Trainers / Tutors (Sector Specific)

• Accountancy – AAT: £35k - £40k
• Accountancy – ACCA / CIMA / ICAEW: £40k - £60k
• Adult Care (Level 3): £30k - £33k
• Adult Care (Level 5): £33k - £37k
• Construction: £35k - £43k
• Customer Service/Bus Admin/Team Leading (Level 3-5): £28k - £33k
• Cyber: £40k - £50k
• Data: £40k - £50k
• Digital Marketing: £35k - £40k
• Early Years (Level 2-5): £26k - £33k
• Electrical & Gas: £35k - £45k
• Engineering: £35k - £45k
• Functional Skills: £28k - £32k
• Health & Social Care (Level 3-5): £28k - £35k
• Hospitality (Level 3-5): £28k - £33k
• Housing & Property Management: £35k - £40k
• Leadership & Management Coaches (Level 3): £30k - £33k
• Leadership & Management Coaches (Level 5): £33k - £40k
• Leadership & Management Coaches (Level 7): £40k - £45k
• Network Infrastructure: £35k - £40k
• Project Management: £40k - £45k
• Retail (Level 3-5): £28k - £33k
• Software: £40k - £50k

Business Development

• Business Development/Employer Engagement: £30k - £35k + commission
• Sales Management: £50k - £65k + commission
• Senior Business Development/Employer Engagement: £35k - £45k + commission

Curriculum and Quality Management

• Curriculum Managers: £40k - £50k
• Head of Compliance/MI: £50k - £60k
• IQAs: £35k - £40k
• Quality & Compliance Managers: £40k - £45k

Data, Funding and Compliance

• Data, Funding & Compliance Coordinator / Officer: £28k - £32k
• Data, Funding & Compliance Manager: £37k - £45k

National Skills Agency: Your Recruitment Partner

The National Skills Agency specialises in recruiting for the Apprenticeship, Training, and Awarding marketplace. Since 2017, we have supported various employers, training providers, and awarding bodies. We offer very competitive rates with no retainers, and our fees are only due upon successful placements.

Our specialist recruiters have great market knowledge and a truly consultative approach allowing them to build strong long term relationships which really get under the skin of the hiring organisation and ensure that only the most suitable candidates are entered into the process.

Our Areas of Specialism include:

• Apprenticeship Management
• Business Development
• Trainers, Assessors, Coaches, Lecturers, Tutors, IQAs
• Operations
• Curriculum Management
• Qualification Development
• Project & Programme Management
• MIS / Compliance / Data / Funding / Quality Management

Conclusion

The Apprenticeship, Training, and Awarding sector plays a crucial role in addressing the UK's skills shortages. By implementing effective recruitment and retention strategies, organisations can attract and keep the best talent, ensuring long-term success and a positive impact on the economy and ensuring the best possible learner experience..

Contact Us

If you wish to explore how the National Skills Agency can assist with your recruitment needs, please reach out for an informal chat:

Spencer Mehlman
Managing Director
National Skills Agency
Phone: 020 3953 1984
Mobile: 07775 805714
Email: spencer@nationalskillsagency.co.uk