Head of Sales – Housing

Head of Sales – Housing

Location: Remote
Hours: 37.5 per week
Salary: £50,000 – £55,000
Contract: Permanent

About Our Client

Our client is an established apprenticeship training provider delivering high-quality, employer-focused programmes. They work closely with employers to develop workforce capability through specialist, sector-led apprenticeships and commercial training solutions.

They are committed to safeguarding, equality, diversity and ethical practice. All appointments are subject to DBS, identity and qualification checks, and appropriate online screening.

Job Purpose

You will lead and grow the organisation’s housing sector portfolio, developing a strong and credible sector proposition and delivering sustainable employer and learner growth. The role is accountable for housing sales strategy, revenue generation, pipeline performance and employer relationships, while working closely with Delivery, Quality, MIS and Compliance teams to ensure high-quality, compliant provision.

Key Responsibilities

Housing Sector Strategy & Growth

• Develop and own a clear housing sector sales strategy and a 12–24 month growth plan.
• Shape a compelling housing apprenticeship and commercial training proposition aligned to sector workforce priorities, including leadership, housing practice, tenancy management, repairs and maintenance, compliance and customer services.
• Identify new programme opportunities and routes to market, ensuring delivery viability prior to commitment.
• Monitor housing sector trends, funding changes and competitor activity.

Sales Performance & Pipeline Management

• Deliver agreed targets for learner starts, revenue, pipeline value, conversion and retention.
• Lead forecasting, pipeline governance and CRM discipline, ensuring accurate and timely reporting.
• Personally manage major opportunities and strategic accounts through the full sales lifecycle.

Strategic Accounts & Partnerships

• Build long-term relationships with housing associations, local authorities, ALMOs, contractors and managing agents.
• Develop strategic partnerships and framework routes to market.
• Lead or support bids and tenders where required.
• Represent the organisation at housing sector events, forums and networking opportunities.

Employer Experience & Internal Alignment

• Build trusted, senior-level employer relationships.
• Ensure a high-quality, transparent and consultative sales experience with realistic expectations.
• Lead effective sales-to-delivery handovers and proactively manage delivery risks in collaboration with internal teams.

Compliance & Ethical Sales

• Ensure all sales activity aligns with ESFA funding rules, safeguarding requirements and internal compliance standards.
• Maintain clear audit trails and champion ethical, learner-focused and employer-led selling practices.

Leadership & People Management

• Lead, coach and develop the housing sales team.
• Build team capability in consultative selling, housing sector knowledge and compliance-led sales.
• Recruit and scale the team in line with agreed business growth plans.

Paul Feldman is the National Skills Agency Data Protection Officer. Your data will be stored until notice is given by you for it to be removed. Our Data Protection Policy will be forwarded to you on request. As we get a high number of applications we may be unable to give feedback to unsuccessful candidates. We will retain your details to  keep you informed of other opportunities. National Skills Agency Ltd is acting as an Employment Agency in relation to this vacancy and is an Equal Opportunities employer we welcome applicants from all backgrounds.