Sales Operations Analyst

Job Purpose

Our client is seeking a detail-oriented and analytical Sales Operations Analyst to optimise the sales processes, systems, and reporting. This role will be instrumental in enabling the sales and business development function to perform at its best, by ensuring accurate data, actionable insights, and efficient workflows.

The ideal candidate will be highly organised, confident working with data and systems, and comfortable collaborating across sales, marketing, data, delivery, and finance teams.

Key Responsibilities

• Optimise and scale sales processes.
• Maintain accurate and complete sales pipeline data.
• Deliver regular performance reports and dashboards.
• Analyse conversion rates, sales cycles, and trends to provide insights.
• Own and manage the CRM system, ensuring correct usage and data integrity.
• Provide insights and collaborate with sales, account management, and marketing.
• Train teams on CRM best practices.
• Implement improvements, automations, and integrations.
• Support rollout of new sales tools and systems.
• Develop sales forecasts and revenue projections.
• Provide data-driven insights for commercial strategy.
• Track lead sources and marketing attribution to measure ROI.
• Deliver actionable insights to support opportunity follow-up.
• Create sales playbooks, templates, and resources.
• Conduct market analysis and identify new opportunities.
• Onboard and train new sales team members.
• Support smooth handovers between sales and delivery teams.
• Work with marketing on lead management and campaign reporting.
• Partner with finance on pricing, revenue, and margin analysis.
• Collaborate with delivery, data, and innovation teams on company-wide initiatives.

Personal Specification

• Experience in sales operations, business operations, or a commercial analyst role
• Proven experience designing and implementing data integration and automation projects
• Proficiency with CRM systems (Dynamics)
• Strong working knowledge of Power BI, Excel, and/or automation tools like Power Automate
• Strong proficiency in Python, SQL, DAX, and Power Query (M language)
• Strong analytical skills with the ability to translate data into actionable insights.
• Strong communication skills, able to work effectively across teams.
• Excellent organisation skills and attention to detail