A great Apprenticeship Business Developer or Employer Engagement Manager is the heartbeat of apprenticeship growth. They’re responsible for building meaningful relationships with employers, securing opportunities for learners, and ensuring apprenticeship pipelines stay strong.

Crafting a compelling job spec is key to attracting someone who can truly drive your commercial growth.

At the National Skills Agency, we help training providers across the UK write and fill employer engagement roles that fuel long-term success.

???? What Makes a Strong Apprenticeship BDM Job Spec?

A successful job spec should:

• Define targets and expectations clearly

• Highlight your sectors and offer

• Showcase growth opportunities and culture

• Use the right search-optimised keywords

✅ Job Title Examples

• Apprenticeship Business Development Manager (Remote/Field-Based)

• Employer Engagement Manager – Apprenticeships

• Partnerships Manager | Apprenticeship Sales | North West

✅ Example Job Overview

We’re looking for a motivated and strategic Apprenticeship Business Development Manager to grow our employer partnerships, match learners to vacancies, and promote our apprenticeship offering across [sectors/regions]. You’ll be a confident communicator, able to manage relationships and drive new business in a compliance-led environment.

✅ Key Responsibilities

• Generate new employer leads and secure apprenticeship starts

• Manage relationships with existing clients and employer partners

• Promote apprenticeship standards and benefits to businesses

• Collaborate with delivery and recruitment teams to fill vacancies

• Attend events, expos, and employer meetings

• Report on pipeline activity and monthly targets

✅ Skills & Experience

• Proven experience in apprenticeship or FE business development

• Knowledge of ESFA funding and employer responsibilities

• Strong B2B sales and relationship-building skills

• Confident presenting to senior stakeholders

• CRM and pipeline management experience

???? Need Talent or Support Writing Your Job Spec?

The National Skills Agency can connect you to experienced apprenticeship business developers and craft job specs that convert. We’ve helped training providers from startups to national brands build sales and employer engagement teams.

???? Contact us: info@nationalskillsagency.co.uk
???? www.nationalskillsagency.co.uk