Trainers aren’t just “deliverers”

A top trainer:

• Creates behaviour change (not just workshops)

• Builds evidence naturally through learning

• Keeps learners moving (retention = quality = revenue)

Step 1: Define the trainer shape you need

• Standalone trainer vs trainer-assessor hybrid

• Remote delivery vs classroom/on-site

• Cohort-based vs 1:1 coaching

• Technical specialism vs soft-skills / leadership

Step 2: What to include in the job spec

• Delivery format (live online, blended, workshops)

• Group size expectations

• Curriculum ownership vs delivery-only

• Lesson planning expectations + resources provided

• Observation/CPD culture

• Systems (LMS/VLE, e-portfolio, Teams, MI reporting)

Step 3: Interview like a quality team (not like a chat show)

Ask for a micro-teach
10–15 minutes on a topic relevant to the standard. You’ll see:

• Pace, structure, engagement

• Ability to check understanding

• Confidence with learners (without being a “lecturer from 1994”)

Questions that matter

1. “How do you handle mixed ability in one session?”

2. “How do you build learning into workplace evidence?”

3. “How do you re-engage a learner who’s gone quiet?”

4. “What does great teaching look like online?”

5. “How do you collaborate with assessors/IQAs?”

Step 4: Red flags

• “I don’t really do online delivery”

• “I’m not a fan of paperwork” (translation: compliance pain)

• No structure—everything is “discussion-based”

• No examples of adapting for different learners

If you want trainers who can engage learners and protect your quality, we’ll find them—even when they’re not actively applying.

spencer@nationalskillsagency.co.uk |

020 3953 1984

Why Apprenticeship BDMs Are So Hard to Hire – And How To Win the Talent War

If you’re trying to recruit Business Development Managers, Employer Engagement staff or Sales Managers in the apprenticeship and skills sector, you’ll know it already feels like a full-time job. Roles stay open for months, good candidates vanish mid-process, and salary expectations keep creeping upwards.

At National Skills Agency, we’re speaking to providers and awarding bodies every day who are all wrestling with the same issue: demand for strong BDMs has never been higher – and supply has never felt tighter.

What’s driving the shortage of apprenticeship BDMs?

A few factors have collided:

• More providers chasing the same employers – As apprenticeship funding and bootcamps have grown, so has competition for employer relationships. Everyone wants experienced BDMs with established networks.
• Hybrid commercial/public sector skillset – You’re not just hiring “salespeople”; you need people who understand levy, compliance, ESFA rules and sectors like construction, digital or health. That combination is rare.
• Rising expectations on performance – Many providers now expect BDMs to be strategic partners: spotting new programmes, shaping employer solutions and feeding back market intel.
• Private sector competition – Strong apprenticeship BDMs are attractive to commercial training companies, software vendors and HR tech firms, all of whom can sometimes pay more and move quicker.

How to make your BDM roles more attractive

If you want to stand out in this market, a generic job spec won’t cut it. You need to be clear on three things:

1. A realistic salary and OTE

Candidates talk. They know what the market is paying. If your base and OTE are out of line, you simply won’t see the strongest people. Benchmark against current sector rates and be prepared to flex for genuinely outstanding profiles.

2. A clear territory, targets and support

BDMs want to know:

• Which sectors/regions they’ll own
• What “good” looks like in year one
• What support they’ll get from marketing, operations and delivery

Vague expectations are a red flag. Specifics build confidence.

3. A story they can get behind

Good people are choosy. They want to represent providers who:

• Deliver quality and achieve strong outcomes
• Have a clear growth plan
• Invest in their staff
• A strong supportive culture has never been so important to candidates

Show them your Ofsted story, learner success, employer feedback and growth plans. This isn’t “spin”; it’s how you differentiate yourself from every other advert in their inbox.

How NSA can help

National Skills Agency lives and breathes this market. We:

• Maintain a sector-specific talent pool of apprenticeship BDMs, Employer Engagement Managers and Sales Leaders
• Understand funding, standards and employer needs, so we can qualify candidates quickly and at pace – we know what good looks like
• Advise on salary benchmarking, job design and realistic targets, so you can attract and retain the right people

If you’re struggling to hire BDMs or want to sense-check your package against the market, get in touch with the NSA team for an honest conversation.

020 3953 1984

???? spencer@nationalskillsagency.co.uk

Recruitment challenges in the apprenticeship and training world are nothing new – but some roles are consistently hard to fill.

The most in-demand positions include:
1. Business Development Managers – skilled in employer engagement and apprenticeships.
2. Assessors & Skills Coaches – particularly in high-growth sectors like Health, Digital, and Leadership.
3. MIS & Funding Managers – critical for compliance and financial sustainability.
4. Curriculum & Quality Leaders – ensuring delivery meets both industry needs and Ofsted standards.
5. Employer Partnerships Managers – bridging education and industry effectively.

At the National Skills Agency, we specialise in finding these “hard-to-hire” professionals. If these gaps are slowing your growth, our expertise and networks can solve the problem.

In the competitive world of training and apprenticeships, your success is only as strong as your business development (BD) team. Whether you're an Independent Training Provider (ITP), an FE college, an Awarding Organisation, or an End-Point Assessment Organisation (EPAO), having experienced, target-driven sales professionals is essential for growth, employer engagement, and long-term sustainability.

At the National Skills Agency, we specialise in sourcing high-calibre sales staff for the apprenticeship and training sector. From Sales Directors to Business Development Managers (BDMs) and Sales Executives, we understand what it takes to build a top-performing sales function.

Why Sales Talent is Essential in Apprenticeship and Training Delivery

A well-rounded business development team plays a vital role in:

• Engaging employers and securing apprenticeship placements

• Promoting government-funded training programmes such as AEB, Skills Bootcamps, Multiply, and levy-funded apprenticeships

• Driving revenue and ensuring learner pipeline consistency

• Building strategic partnerships with employers across key sectors (e.g., digital, construction, healthcare, professional services)

• Navigating the complex apprenticeship levy landscape and articulating ROI to employers

Good sales staff are not just about hitting targets — they’re trusted advisors, employer engagement specialists, and champions of workforce development solutions.

What Makes a Great Apprenticeship Sales Professional?

A successful apprenticeship sales professional has a unique blend of skills, including:

• In-depth knowledge of apprenticeship standards, funding rules, and Ofsted expectations

• Proven experience in employer engagement within the education or skills sector

• Ability to identify new markets and develop employer relationships from the ground up

• Confidence in promoting training solutions tailored to business needs

• Strong commercial acumen and a passion for skills development

At NSA, we assess every candidate against these criteria, ensuring our clients only see the very best talent available in the marketplace.

NSA Recruits Across the Full Sales Spectrum

We’ve successfully placed hundreds of sales professionals in the apprenticeship and training industry. Whether you're scaling your team or making a strategic hire, we can help you recruit for roles such as:

• Sales Director / Commercial Director

• Head of Business Development

• Regional Sales Manager / National Sales Manager

• Business Development Manager (BDM)

• Sales Executive / Employer Engagement Officer

• Partnerships Manager

• Telesales & Appointment Setting Staff

We recruit across all key funding streams and delivery models – from levy-funded apprenticeships, to AEB and Skills Bootcamps, to B2B commercial training.

Why NSA is the Trusted Recruitment Partner for Sales Talent

The National Skills Agency is the UK’s leading recruiter for apprenticeship and training providers. Here’s why so many organisations trust us to build their sales teams:

 A vast network of over 20,000 sector-specific candidates
 Access to 100,000+ LinkedIn contacts within the training and education industry
 Sector-specific knowledge of ESFA compliance, Ofsted frameworks, and employer funding models
Speedy shortlisting with only pre-qualified, interview-ready candidates
 A consultative, partnership-led approach to support long-term hiring strategies

We’ve supported clients including CMI, QA, BPP, and dozens of specialist training organisations across the UK.

Looking to Hire or Get Hired in Apprenticeship Sales?

Whether you're looking to recruit a Sales Director to drive growth or need entry-level Sales Executives to generate leads, NSA has the expertise and reach to deliver. And if you're a sales professional looking to break into or progress within the apprenticeship and training sector, we can connect you with some of the UK's most respected providers.

Contact us today for a confidential conversation 020 3953 1984

Let's Drive Apprenticeship Growth Together

In a sector where employer demand, learner engagement, and funding success hinge on strong relationships, great sales staff are non-negotiable. Partner with the National Skills Agency to ensure your business development strategy is powered by the best talent in the sector.

The Apprenticeship Skills Coach (sometimes called Trainer, Learning Mentor, or Development Coach) plays a critical role in guiding learners through their journey. They support, assess, and coach apprentices to ensure they stay on track to achieve their qualifications and reach their potential.

Here’s how to write a compelling job specification for this key role, based on insights from the National Skills Agency, the UK’s leading apprenticeship recruitment specialist.

What Makes a Good Skills Coach Job Spec?

The best job specs:

• Clearly state delivery method (remote, hybrid, face-to-face)

• Highlight the caseload size and sector specialism

• Define expectations around EPA preparation, coaching, and assessment

• Focus on both support and compliance

Job Title Examples

• Apprenticeship Skills Coach – Business & Management

• Development Coach | Work-Based Learning | Remote

• Learning & Development Coach – Digital Apprenticeships

Example Job Overview

We are looking for a dedicated Apprenticeship Skills Coach to support and guide learners through their apprenticeship programmes, ensuring timely progression and successful completion. You’ll be delivering tailored coaching sessions, tracking performance, and preparing learners for end-point assessment.

Key Responsibilities

• Deliver one-to-one coaching and progress reviews (remote or in person)

• Track learner progress and maintain accurate records using the e-portfolio

• Support learners with their off-the-job training and EPA preparation

• Identify learner needs and provide appropriate support or referrals

• Ensure timely completions in line with funding rules

• Communicate effectively with employers and internal teams

Skills & Experience Required

• Relevant industry experience in subject area (e.g., business, care, IT)

• Assessor qualification (e.g., TAQA, CAVA, A1)

• Experience supporting apprentices in a work-based environment

• Strong understanding of apprenticeship standards and EPA processes

• Good IT skills and experience using e-portfolio systems

We’re Here to Help

At the National Skills Agency, we have a network of qualified apprenticeship coaches across the UK. Whether you’re hiring for Health & Social Care, Business, Digital, or Construction, we can support you with talent and well-crafted job specs that convert.

Contact us today: info@nationalskillsagency.co.uk
Visit: www.nationalskillsagency.co.uk

Hiring a strong Apprenticeship Operations Manager is vital to ensuring smooth delivery, compliance, and learner success across apprenticeship programmes. Whether you’re scaling nationally or enhancing internal quality, this role is your operational anchor.

At the National Skills Agency, we work with training providers of all sizes to help shape operations teams — starting with well-written, high-performing job specs.

Why a Clear Operations Manager Job Spec Matters

This is a senior role often responsible for:

• Performance management

• Resource allocation

• Ofsted and ESFA readiness

• Staff coordination

• Cross-team efficiency

A clear and detailed job specification helps you attract organised, high-performing candidates who can lead by example.

Job Title Examples

• Apprenticeship Operations Manager – National Delivery

• Head of Apprenticeship Operations | Remote with Travel

• Delivery & Operations Lead – Apprenticeship Programmes

Example Job Overview

We are seeking a proactive Apprenticeship Operations Manager to lead the end-to-end delivery of our apprenticeship provision. You’ll be responsible for managing performance, ensuring compliance, and supporting high-quality learner outcomes across multiple sectors and delivery models.

Key Responsibilities

• Oversee day-to-day operations of apprenticeship delivery

• Line manage delivery staff, coaches, assessors, and support teams

• Monitor KPIs including learner progress, timely completions, and retention

• Ensure ESFA compliance and support Ofsted inspection readiness

• Drive continuous improvement across delivery models

• Collaborate with curriculum and quality leads

• Produce performance and progress reports for senior leadership

Required Skills & Experience

• Proven experience in apprenticeship operations or delivery management

• Strong knowledge of ESFA funding rules and Ofsted EIF

• Confident leader with experience managing delivery teams

• Ability to interpret data and make strategic decisions

• Excellent communication and stakeholder engagement skills

Need Support Writing or Recruiting?

The National Skills Agency specialises in connecting training providers with experienced operations professionals who understand apprenticeship funding, inspection frameworks, and learner management. Whether you’re expanding or refining, we’ll help you get the right leadership in place.

 Get in touch: info@nationalskillsagency.co.uk
www.nationalskillsagency.co.uk

An Apprenticeship Assessor plays a vital role in supporting learners throughout their vocational journey, ensuring they develop the skills, knowledge, and behaviours required to succeed in their chosen industry. A typical day for an Apprenticeship Assessor is dynamic, rewarding, and full of variety, often balancing remote work, learner visits, and administrative tasks.

The day usually begins with reviewing the learner schedule and preparing for upcoming visits. Assessors often work remotely, travelling to learners’ workplaces or conducting virtual assessments. Time management and organisation are key, as Assessors may support multiple learners across different employers and locations.

Morning visits typically involve observing apprentices in their working environment, assessing practical tasks, and providing constructive feedback. For example, in sectors like Business Administration, Construction, or Health and Social Care, Assessors ensure learners are applying theoretical knowledge in real-world settings. During these observations, they’ll take notes, gather evidence, and assess competency against the relevant apprenticeship standards.

After workplace visits, Assessors may hold 1:1 sessions with learners to review progress, discuss learning goals, and set action plans. These sessions can be face-to-face or delivered via video calls, depending on the learner’s schedule and employer preferences. Supporting learners’ development and wellbeing is a key part of the role, so Assessors often act as mentors, motivators, and problem-solvers.

In the afternoon, the focus typically shifts to administrative work. This includes updating e-portfolios, marking written assignments, and documenting evidence of progress in line with awarding body and ESFA (Education and Skills Funding Agency) requirements. Assessors also liaise with internal quality assurers (IQAs) and curriculum teams to ensure high standards of delivery and compliance.

Regular communication with employers is also essential. Apprenticeship Assessors provide feedback on learner performance and discuss how workplace experiences align with the apprenticeship standard. Strong employer relationships contribute to successful outcomes and future learner engagement.

Towards the end of the day, Assessors may take time to reflect, complete planning for upcoming visits, or engage in CPD (Continuing Professional Development) to stay updated with industry and curriculum changes.

Working as an Apprenticeship Assessor offers a fulfilling career for those passionate about education, skills development, and making a real difference in people’s lives. It’s a role that blends education, industry knowledge, and personal support – and for those looking to become or recruit Assessors, the National Skills Agency offers expert recruitment solutions tailored to the apprenticeship and training sector.

At the National Skills Agency, we understand the unique challenges of recruiting in the Apprenticeship and Training space. Here’s why working with a sector specialist like us is your best decision:

1. Save Valuable Time
Recruiting the right talent is time-consuming. With our deep industry knowledge and extensive candidate network, we streamline the process, delivering pre-screened, highly qualified candidates who match your needs. No more sifting through irrelevant applications!

2. Reduce Costs
Bad hires and prolonged vacancies can be expensive. Our expertise ensures you secure the right talent the first time, minimising recruitment costs and maximising your ROI.

3. Avoid Wasted Energy
Understanding the intricacies of the Apprenticeship & Training sector is crucial. We take the guesswork out of recruitment, allowing you to focus on driving your business forward.

Let us do the heavy lifting so you can focus on what matters most—delivering learner centric training and growing your organisation.

 Contact us today to see how we can help! 020 3 953 1984 spencer@nationalskillsagency.co.uk

Key Internal Roles Within a UK Training Provider

Training providers play a crucial role in equipping individuals with the skills needed to thrive in today’s competitive job market. These organisations rely on a range of internal roles to ensure that their programs are effective, compliant, and tailored to the needs of learners and employers. Here's a look at some of the essential roles within a UK training provider:

1. Operations Manager

The Operations Manager oversees the daily functions of the training provider, ensuring that all programs run smoothly and efficiently. They are responsible for managing staff, coordinating training schedules, and maintaining high standards of service delivery.

2. Quality Manager

Quality Managers are crucial in maintaining compliance with industry standards and regulatory requirements. They oversee the quality of training delivery, implement continuous improvement strategies, and ensure that learner outcomes meet or exceed expectations.

3. Tutor/Trainer/Assessor

Tutors, trainers, and assessors are the backbone of any training provider. They deliver training, assess learner progress, and provide feedback to help students achieve their qualifications. They play a direct role in shaping the learner experience and outcomes.

4. Business Development Manager

Business Development Managers are responsible for identifying new opportunities and partnerships. They work to expand the provider's reach, build relationships with employers, and secure funding or contracts to support the growth of training programs.

5. Learning Support Coordinator

Learning Support Coordinators provide additional assistance to learners who need extra help. They work closely with tutors to offer personalised support, ensuring that all learners have the opportunity to succeed.

6. Compliance Officer

Compliance Officers ensure that the training provider meets all regulatory and funding requirements. They keep up to date with changes in legislation and help implement necessary adjustments to maintain compliance.

At the National Skills Agency, we specialise in recruiting for these key roles within the skills sector. Whether you’re a training provider looking for top talent or a professional seeking a new opportunity, our expert team is here to support your recruitment needs. Get in touch with us today to find out how we can help you build a successful team.

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Our recruitment services are designed to meet the unique needs of your training or awarding business. The National Skills Agency can help you find exceptional work-based learning assessors, employability trainers, apprenticeship assessors, and more. With an experienced and well connected team, we cover the education, skills, and training sector UK wide.

Urgent Roles

We understand that urgent situations arise where you may need a trainer or assessor on short notice, sometimes even within hours. The National Skills Agency has a pool of experienced candidates ready for their next role in training and assessing, across further education colleges, training providers, and end-point assessment organisations. We are confident we can help you find that perfect candidate!

Just let us know what you need, and we’ll make sure it happens.

www.nationalskillsagency.co.uk   020 3953 1984